Did you flip it over and look on the back?
Look in the yellow rectangle! See what it says? This lesson was designed by ME!
This is the first time I've been published like this for distribution, so I think it's pretty cool. This is a weaving process I've done many times with my students, and blogged about here. I also wrote about it on the blog when I was developing this and some other lessons for Pacon. You can see my samples of this lesson, and the other lessons, in the post you will find here.here.
Here's a couple of closeups of the samples that Pacon made for their booth, which are shown on the printed lesson, following my step-by-step instructions.